top of page

Toyota

ME.WE

The innovative ME.WE concept car you see here is the result of a partnership between Toyota European Design & Development (ED2) and Jean-Marie Massaud, the renowned industrial designer creatively acclaimed for his visionary projects in design and architecture. His ambition when conceiving the ME.WE was to create a realistic ‘anti-crisis’ car, one that looked for answers to the world’s human, economic and environmental challenges.

The innovative ME.WE concept car you see here is the result of a partnership between Toyota European Design & Development (ED2) and Jean-Marie Massaud, the renowned industrial designer creatively acclaimed for his visionary projects in design and architecture.

His ambition when conceiving the ME.WE was to create a realistic ‘anti-crisis’ car, one that looked for answers to the world’s human, economic and environmental challenges.

The unique collaboration shared the project's vision to mark a paradigm shift in automotive thinking, using unconventional technology that created a concept with three main goals, and the three main are describes in brief 2.

The unique collaboration shared the project's vision to mark a paradigm shift in automotive thinking, using unconventional technology that created a concept with three main goals, and the three main are describes in brief 2.

A passionate yet thoughtful car vision that provides a sensory and immersive experience. A car that is relevant and adaptable to a variety of lifestyles while maintaining a high standard of quality and innovation.

A passionate yet thoughtful car vision that provides a sensory and immersive experience. A car that is relevant and adaptable to a variety of lifestyles while maintaining a high standard of quality and innovation.

The collaboration between Massau and the ED2 designer has created a unique car that redefines expectations for a small, affordable car.

The collaboration between Massau and the ED2 designer has created a unique car that redefines expectations for a small, affordable car.

Built round a tubular Aluminium structure, the ME.WE are made from interchangeable extended polypropylene frame panels. This ultra-resilient and ultra-mild cloth makes up the frame, which includes doors, wings, bonnet and bumpers and is 100% recyclable.

Built round a tubular Aluminium structure, the ME.WE are made from interchangeable extended polypropylene frame panels. This ultra-resilient and ultra-mild cloth makes up the frame, which includes doors, wings, bonnet and bumpers and is 100% recyclable.

bottom of page