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After three years, in 1999, the London branch was shuttered.
The yearly sales of her business at the time were reported to be
approximately 10 billion, making it the greatest of any Indian
fashion retailer. In 2002 she launched the "Label" line in
partnership with her son Amrish.
Her designs focus on natural fabrics and traditional printing
and weaving techniques. She has also included Western
elements in her work but has generally not innovated beyond
traditional sari designs.
She received the Padma Shri award from the Indian
government in 2013. At the L'oreal Paris Femina Women's
Awards in 2012, she received the Achievement Award.
Aditi Rao Hydari walked for her in the spring/summer 2020
Lakme Fashion Show
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हायलाइट्स

From the editor - Harshita Malhotra

From the editor - Harshita Malhotra

Featured Designer - Ritu Kumar

Featured Designer - Ritu Kumar

Luxury Skincare for “her going out to the 60s
party”

Luxury Skincare for “her going out to the 60s
party”

Interview With Digital Fashionista - Srishti Maithani

Interview With Digital Fashionista - Srishti Maithani

Luxury Lingerie for “her going out to the 60s
party”

Luxury Lingerie for “her going out to the 60s
party”

Fashion Trends In 60s
Dress for “her going out to the 60s party”
Footwear for “her going out to the 60s party”
Spa for “her going out to the 60s party”
Final look for “her going out to the 60s party”

Fashion Trends In 60s

Dress for “her going out to the 60s party”

Footwear for “her going out to the 60s party”

Spa for “her going out to the 60s party”

Final look for “her going out to the 60s party”

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